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World esports group Staff Liquid has introduced a strategic partnership with German firm Shikenso Analytics.
Picture Credit score: Shikenso Analytics/Staff Liquid
Staff Liquid x Shikenso Analytics – optimizing partnerships via efficiency metrics
The 2 firms will probably be working collectively to watch and optimize partnerships throughout streaming and social channels, additional elevating its efficiency metrics and enhancing the decision-making course of. Being one of many main esports organizations worldwide, and with aggressive groups unfold throughout numerous areas, the partnership will permit TL to claim its place within the business.
“Working with an endemic associate that understands the esports and streaming industries is crucial, because it ensures that the info is just not solely dependable, however that it makes use of essentially the most appropriate methodology in figuring out the worth of our property,” commented Jason Lucas Luijckx, Director of Partnerships EMEA at Staff Liquid. “Staff Liquid will probably be utilizing their analytics knowledge from our pitches to our reporting, whereas we work collectively in enhancing the effectiveness of our campaigns for our companions. We’re thrilled to workforce up with a forward-thinking firm like Shikenso.”
Shikenso and its growth within the business
The IT firm has been gaining plenty of traction prior to now two years, signing partnership offers with a number of esports groups, together with the likes of G2 Esports, Fnatic, GIANTX, Ninjas in Pyjamas, and plenty of others. Shikenso can be recognized for its weblog and evaluation of partnerships within the area, offering reviews such because the Esports Radar, which focuses on sponsorship insights, paired with viewers and viewership knowledge.
Established in 2000, Staff Liquid is a multi-regional skilled esports group primarily based in Utrecht (Netherlands), with workplaces additionally current in Los Angeles (US) and São Paulo (Brazil). The workforce at the moment competes throughout eight completely different titles, together with main titles corresponding to League of Legends, Counter-Strike, and Dota 2. Apart from Shikenso, TL additionally boasts partnerships with main manufacturers like {hardware} firm Alienware, automotive maker Honda, and gaming chair firm Secretlab.
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