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The Brazilian League of Legends Championship (CBLOL) has lately introduced a partnership with Coca-Cola, the famend tender drink model and producer.
Below the settlement, CBLOL will endorse a limited-edition League of Legends-inspired taste by Coca-Cola all through the second break up of its 2023 season.
Other than that includes the Coca-Cola brand on CBLOL broadcasts and social media platforms, each events will collaborate to create numerous digital actions to interact followers.
This collaboration comes within the wake of CBLOL‘s second break up of the 2023 season, which has already garnered a peak viewership of 138,929. Within the first break up of the 2023 season, CBLOL achieved peak viewership figures of 276,078, as reported by Esports Charts.
Coca-Cola shouldn’t be the one beverage model supporting CBLOL in 2023. In June 2022, Heineken, a global beer model, partnered with the league to advertise its Heineken 0.0 model throughout CBLOL broadcasts for the subsequent two seasons.
CBLOL‘s break up entails ten groups from South America competing for six playoff spots. The winner of the playoffs will safe a spot within the 2023 League of Legends World Championship, scheduled to happen in South Korea later this 12 months.
Diego Martinez, Common Supervisor of Riot Video games in Brazil, remark on the partnership:
Coca-Cola Final Sugar Free is the primary restricted version taste created in partnership with Riot Video games that celebrates the League of Legends participant by giving them new in-game experiences. Extending the partnership to CBLOL was one thing pure that we didn’t hesitate to convey to the dialog with Coca-Cola.
Diego Martinez, GM of Riot Video games Brazil
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