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❘ Printed: 2023-05-19T14:28:06
❘ Up to date: 2023-05-19T14:28:16
Esports match organizer BLAST has introduced that it has partnered with social media platform TikTok for the continuing Paris CSGO Main.
The partnership will see the match streamed on TikTok, marking the primary time {that a} Counter-Strike occasion has been featured stay on the platform.
TikTok customers have entry to a devoted in-app web page with unique content material that guarantees to convey “a singular perspective on the Paris Main,” based on BLAST. LittleBigWhale, Raramuathra, SwammyXO are among the creators who shall be creating unique content material across the Main on the devoted web page.
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With this partnership, BLAST goals to cater to a younger demographic that’s keen on esports. The hashtag created particularly for the Main (#BLASTTVMajor) has already racked up over 100 million views on TikTok.
“The esports world may have their eyes firmly fastened on Paris this week when the world’s greatest Counter-Strike groups descend onto the French capital to compete for the coveted last-ever CS:GO Main trophy,” BLAST CEO Robbie Douek stated in an announcement.
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“Teaming up with TikTok will permit us to convey followers even nearer to the expertise with a lot of built-in options and unique content material on the platform.”
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The BLAST Paris Major is heading in the direction of its conclusion, with solely six groups remaining within the $1.25 million match. That is the ultimate CS:GO Main earlier than Counter-Strike 2 is launched and takes over the aggressive circuit. PGL will organize in 2024 the first Major in the franchise’s new installment.
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TikTok turns into the most recent associate to affix forces with BLAST For the BLAST Paris Main, which is being broadcast globally in over 100 territories and in 24 completely different languages.
The occasion’s checklist of companions consists of alcohol manufacturers Absolut Vodka, Ballantine’s Scotch whisky and Jameson Irish Whiskey, betting agency unikrn Esports, automotive producer Alpine and peripheral firm ZOWIE.
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