VCT Americas Heineken 0.0 sponsorship moves map as Icebox is removed

  ❘   Printed: 2023-05-02T18:15:44

  ❘   Up to date: 2023-05-02T18:15:52

VCT Americas’ first beer accomplice, Heineken 0.0, has needed to begin sponsoring a special map within the competitors after Icebox was faraway from the official rotation.

Riot Video games introduced Heineken 0.0 because the VCT Americas league’s first beer sponsor on March 23, with the non-alcoholic model changing into the presenting accomplice for the map Icebox. The announcement was adopted by an Icebox-themed bar, the Heineken 0.0 Icebox Bar, opening for a restricted time in São Paulo.

However with Icebox leaving the map rotation in skilled and informal play, the sponsorship has been moved to a different map map, Ascent, a consultant from The Story Mob, a public relations company utilized by Riot Video games, confirmed to Dexerto.

The VCT Americas broadcast showcased the brand new map sponsorship within the ultimate match of Week 5, between LOUD and KRÜ Esports. The Chilean group picked Ascent for the collection and the graphics on the stage showcased the Heineken 0.0 brand above the map identify.

The choose was additionally accompanied by the analyst desk plugging the presenting sponsor’s product a number of instances because the graphic was displayed.

The partnership between the Dutch brewing firm and Riot Video games for the Valorant league is an enlargement of Heineken’s take care of CBLOL, the Brazilian League of Legends competitors. The Icebox-themed bar in Brazil has additionally closed as its restricted run ended on April 23, which coincided with the map’s removing from the sport.

Whereas Ascent doesn’t match the ice-cold theme of Icebox, it does characteristic a market and eating institutions that litter the background of the map. The sponsorship could return to Icebox when it reenters the rotation, however no timeline has been given for the map’s return.